140%
Increase in Spending
Customers who have great product experiences spend up to 140% more.
From PIM to PXM
The evolution towards product experiences and the opportunities offered by the Digital Product Passport
Experiences at the Center
Product Experience Management (PXM) is the natural evolution of PIM: it is no longer just about managing accurate data, but transforming it into engaging, personalized experiences for each customer. Today, product sheets are not enough: rich, contextualized, and consistent content is needed across all channels.
2024
Digital Product Passport
Year of introduction of the DPP in the European Union.
ROI
Business Case
The strongest reason to invest in a PIM/PXM platform today.
Digital Product Passport (DPP) – The Regulatory Push
From 2024, the European Union will introduce the Digital Product Passport (DPP): a "digital twin" that accompanies the product, providing information on its origin, materials, environmental impact, and end of life. It is an integral part of the Ecodesign regulation for sustainable products and will require companies to manage an increasing amount of data.
This information originates in different systems: PLM defines design and materials, digital traceability collects sustainability data, and PIM centralizes and harmonizes this information.